Campaigns
Two Campaign Formats
Formats are how the campaigns are produced and delivered.
MC
MAILED
We do it all
For campaigns where timing is flexible and volume matters
Perfect for: Patient Appreciation, Reactivation, Referral Requests, Holidays, Birthdays
Most of our campaigns are this type... even birthdays, since the dates are known in advance. Birthdays can be produced in advanced and batch-mailed by month.
We handle:
Writing and personalizing (adding their name to) each note
Addressing each envelope (personalized)
Hand-applying a postage stamp to each envelope
Mailing everything
Batching large sends so your phone doesn't explode
OR
OFFICE-READY
We prep, you personalize and mail out
For time-sensitive moments tied to specific patient visit or milestone
Perfect for: New Patient Welcomes, Milestone Celebrations, Encouragement Notes
We handle:
Writing each note (ready to personalize by you)
Hand-applying a postage stamp to each envelope
Supplying recommended markers/pens for personalization
Delivering everything to your office
You add the final touches:
Adding patient name to note card cover
Addressing envelope
Mailing to patient
Office-Ready campaigns do most of the work for your staff, without sacrificing impact.
Why do we run these campaigns this way? Mailing these notes in real time matters. They work best when sent right after the visit, or at the moment it counts most; not in batches months later.
Several Campaign Types
Our campaigns will help you keep patients, bring in new ones, and bring back the ones you’ve lost.
Minimum 100 notes per campaign for the STARTER CAMPAIGN or ANNUAL PACKAGE.
Minimum 200 notes per campaign for the SINGLE CAMPAIGN package.
A
RETENTION (Keep Patients Coming Back)
Strengthen connection, increase retention and lifetime value
Mailed:
Patient Appreciation (thank your loyal patients)
Birthday Cards (stay top of mind all year)
Event Follow-Ups (thank attendees and keep momentum)
Patient Anniversary Cards
Office-Ready:
Welcome New Patients (make a great first impression; turn their first visit into a long-term relationship)
Milestone Celebrations (recognize progress)
Encouragement Notes (reduce drop-off, increase lifetime value)
B
REFERRAL & REVIEW (Bring in New Patients)
Generate new patients and referrals; increase visibility and reputation
Mailed:
Retention+Referral (turn happy patients into referral sources)
Retention+Review (get more online reviews)
Office-Ready:
Referral Partner Appreciation (thank those who send you patients)
C
REACTIVATION (Bring Back Past Patients)
Reconnect with past patients and bring them back into your practice
Mailed:
"We Miss You" campaign (for patients who haven't been in 6-12 months)
Reactivation campaign (for patients who haven't been in 12-24 months)
D
Special Moments & Occasions
Context-driven, timing-based, limited scheduling windows
Mailed:
Holiday Cards (limited scheduling windows): Canadian Thanksgiving, Christmas or New Year
Which Campaign to Choose?
For our first-time clients, we offer a STARTER CAMPAIGN, which is a 100-note Patient Appreciation, Mailed Format campaign.
For our Annual Package or Single Campaign clients, you can choose the campaign(s) you want to run.
You can always reach out to us for questions about campaigns through our CONTACT PAGE.
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All prices listed in CAD.
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